Use your content to answer questions

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What should we do right now to optimize voice search?
Strengthen Local SEO

As we’ve seen, one of the most frequently given commands to voice assistants is “nearby” searches. Invest some time in updating all your local information for SEO , including your Google My Business account data.

It may seem like a trivial tip, but Google will penalize you for not finding list of azerbaijan consumer email details about your brand, so make sure that every time someone says “Hey Google” or “Alexa” they are directed correctly.


Knowing the problems your customers are having is helpful in earning a featured snippet and being catapulted to position zero in searches. It is in this area in fact that voice assistants look for answers. In fact, according to the Voice Search Ranking Report by the agency Roast, 80% of the answers searched by devices on Google Home come from snippets. There are several possible ways to earn these positions. You can optimize your copy using tools that reveal to you what the most frequent questions related to your keywords are . You can write your copy in a conversational style to imitate as much as possible the sentences that people would formulate, making sure to include the answers in the text : Google will reward these actions by granting you position zero.

Prioritize practical questions