Understanding the B2B Lead Generation Sales Cycle

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A B2B lead generation strategy that works for every organization doesn’t exist. That’s why B2B lead generation plagues the minds of 85% of marketers who say that it is their number one goal. And for technology-based companies, the challenges of developing a high-converting lead generation strategy are even greater.

So…

To help you land better opportunities with higher china cell phone number database conversion rates, we’ve developed a guide that details 9 highly-effective B2B lead generation strategies.

Before we get to that, let us learn more about the B2B sales funnel for technology companies and understand its core components.


The B2B lead generation sales cycle is constant, no matter the company size, location, or industry. So for technology companies, the sales process involves the same funnel-like cycle as for businesses in other fields.

However, the strategies and applied techniques will often differ.

You have top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU) leads that you must cultivate and nurture through the buyer’s journey. Each stage will require different content and tactics to ensure a smooth lead qualification process and push prospects further down the funnel.

We’ll get into more details about that later. But for now, suffice it to say that your sales cycle should look something like this:

TOFU (Top Of The Funnel)
Prospecting
Make contact
MOFU (Middle Of The Funnel)
Qualify
Nurture
BOFU (Bottom Of The Funnel)
Make an offer
Handle objections
Close the deal
B2B Lead Generation is Harder for Tech Companies, So What Should You Do?
Listen:

It’s not just you who finds it difficult to make ends meet and land enough quality clients for your tech business. Even the top tech-based companies worldwide still struggle to capture the right B2B prospects to fill their pipelines.

You may now wonder — “why is it so difficult to get B2B clients as a tech company?”

The thing is…