Prerequisites for the search

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One of the main "headaches" of digital transformation directors is the departure of services from the Russian market. How to quickly find an alternative and build a working ecosystem by including three, five or ten vendors in the chain for automating the end-to-end process of interaction with the client, we will consider using the example of replacing one of the leaders of the Unisender marketing mailing systems.

Is it possible to stay in working order when at any moment australia whatsapp number data some links can stop working even after the main wave of import substitution is over? Maria Ilyina, product owner of ELMA365 CX – a process Low-code platform for building complex, end-to-end sales and customer interaction processes for B2B companies in the enterprise segment, reflects.

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The end-to-end customer interaction process begins with the first marketing touchpoint and continues throughout the customer lifecycle. CX systems are the connecting link, a single interface for marketing, service and sales departments, collecting process and contextual data about the customer into a single profile.

In other words, a CX platform is a CRM, marketing, and customer service tool that is linked together by end-to-end processes. Data can be generated within the system itself, as part of processes or data entry, or it can come via API from external systems, such as email transport, ERP, accounting, or warehouse management systems.