This stretches out the whole buying process

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Customers need time to research, compare, and get approval. – think months, sometimes even a year! Over 50% of B2B buyers spend more time researching purchases than they did a few years ago. Challenge #2: It Takes a Village B2B sales usually aren't decided by one person. Think of a whole committee involved – the tech expert, the finance person, the boss.


Marketers need to convince everyone, not just one buyer. On average, nearly 7 people argentina whatsapp number database are involved in most B2B buying decisions. Challenge #3: Where's My Superhero Cape? Marketing teams often struggle to prove they're making a real difference. Sure, they get website clicks or fancy brochures made, but is that turning into sales? Measuring the impact (often called ROI) is tricky. Less than 30% of B2B marketers feel confident about their ability to measure ROI accurately.


Challenge #4: Too Many Tools, Too Little Time Marketers have tons of awesome tools at their disposal – email software, social media, fancy analytics... the problem? Making all these tools work together and keeping up with the latest tech is exhausting! B2B marketers often use an average of 12 different marketing technologies at once! Challenge #5: Finding the Marketing Dream Team Finding skilled marketers who understand the world of B2B (which is different from selling to regular consumers) is tough.