Creating a successful content marketing strategy is a team sport

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For example, say two teams are creating the same content for two different channels. They’re competing for the same audience, the same part of the buyer’s journey—the same eyeballs and attention. Not only are they not cooperating, they are actually working against each other. So this clearly shows that they have no strategy, even though the strategy itself is very clever.

Strategists focus on the big picture, while tacticians focus on burma b2b leads details. A good strategy connects different activities across teams and channels to create synergies.

When it comes to deciding who should lead your company’s content strategy, it’s ultimately a collaborative team effort. The only difference we see between a social group and a business is that a business’s goal is to create customers—while social groups are about nurturing customers.

Ideally, there should be one or two “decision makers” who provide high-level guidance and vision. For larger companies, this might be the CEO, chief marketing officer, or head of marketing. But even solopreneurs can strategize by considering how their various content efforts relate to each other.

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