Broadcast channel messages appear in your Instagram inbox, alongside direct messages. While broadcast channel messages and direct messages aren't exactly the same, it's important that they share space in your inbox. Over the past year, Instagram users have increasingly turned to sharing privately in Direct Messages rather than sharing publicly in News Feed.
As Instagram head Adam Mosseri explained in a recent saint lucia business email list video, “In a given day, people share more photos and videos in DMs than in Stories. They also share more photos and videos in Stories than in Stories. A lot of sharing in the feed.”
By placing broadcast messages in their inboxes, Instagram offers channel owners the opportunity to connect with followers in a space that already interests them. If you’ve been struggling to achieve organic reach, engagement, and conversions on Instagram, a broadcast channel could be a game-changer.
So what's the problem? As of July 2023, this feature is not available for business accounts. Broadcast channels will initially roll out to a small group of testers in February 2023, and will begin rolling out to all creator accounts in June 2023. Even if you don't have access to this feature yet, you can use the following suggestions to start developing a strategy.
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