This leaves the customer with little room

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To do this, you have to work on three fundamental pillars: a good image that refers to this date , a specific text that talks about the benefits of your products and a call to action that directs the user to your website . You can choose from various options to develop: Percentage discount on the final price of the item. Offer a product for free with the purchase of another. Special discounts and the possibility of making advance purchases for your most loyal customers. Recover abandoned carts . 6.- Create the feeling of immediacy: now or never Email marketing for Hot Sale In these events full of promotions and discounts, and just like in the famous Black Friday , psychology plays a decisive role. People are very predisposed to spend and proudly show off their trophies. In this game, it is important to know how to play with two elements that affect the behavior of buyers: urgency and scarcity .


You can set a time limit for purchases, which hotmail email list will motivate the consumer to make purchases as soon as the Hot Sale starts. If you include an end date for discounts in your newsletter, you will speed up sales. Another option to create the impression that stock is low is to reduce the price of products that have limited availability. to think, and they do little thinking before deciding to make a purchase. 7.- Send discount codes in your emails Discount coupons can be your best ally when facing the Hot Sale campaign. You can use them to attract new customers or to strengthen the bond you have with current ones . The more attractive your offer is, the greater the chances of achieving conversions. It is very important that the process for applying the code is well detailed in the email you send.