Certain things, even after years have passed, continue to be very effective, and landing pages are an example of this.
New technologies, platforms and networks emerge all the time, causing a huge impact on digital marketing and forcing professionals in the field to learn a series of new tools, best practices and knowledge to increase efficiency. But certain things, even after years have passed, continue to be very effective. Email marketing is an example of this. And landing pages too.
Anyone who follows the digital marketing field or whose company's operations are closely linked to the online world knows the power of a landing page, especially if it is optimized with the best SEO practices. Platforms such as Hostinger and other big names in the market offer landing page builders specifically for these landing pages, including AI-generated content, to increase their effectiveness, speed of delivery and reduce costs.
What are landing pages?
The most commonly used translation for landing page is “destination costa rica whatsapp data page”. The idea is for a potential customer to “fall” onto it (hence the term landing) and be convinced to do something. This could be anything from buying a product, providing an email address or phone number, etc. The request can vary depending on the intention.
These landing pages are on the websites of companies, initiatives, and enterprises, but their function is more to convert potential customers into interested parties or even buyers than to be part of the general content of the website.
For example, a college website may have several pages explaining more about the courses, material used, and presenting the structure, while a landing page may be used to sell a specific course with a limited-time promotion.
There are several possibilities when creating a landing page, but ideally it should follow a certain format. Presentation of the product/idea/concept/company, contact field for more detailed information, highly optimized content so that it has good results in Google searches and other search engines and, of course, a Call to Action.
Mistakes you can't make with your landing page
Since the landing page is a more commercial page, even if you are not directly selling a product there, it is necessary to make it clear what is being “sold”. The page cannot have large texts or complicated readings.
Another mistake is not optimizing this page following the best SEO practices. Like any other website, the landing page needs a lot of organic traffic and a good positioning on Google is essential to attract visitors. For example, for a dental clinic, a landing page about orthodontic appliances needs to be optimized for this keyword and other related ones.
Therefore, when creating a landing page, be sure to do keyword research, whether using a specific platform or hiring a digital marketing professional.
And finally, understand how your sales funnel works. The image of the funnel helps a lot in understanding the purchase journey of your product. Is this landing page for people who are just landing and need to know a little more? Or is it for people who already know a lot about your company and just need a little push to buy something?
Increasing conversions
With a landing page that is optimized and built correctly, it is natural that conversions will increase, as customers will feel more inclined to purchase your product. However, again, you need to be fully aware of what to expect in this regard.
Of course, a construction company selling apartments won’t have as easy a success with a landing page as a company selling hair products or running shoes. So, study the landing page language and understand the funnel to set realistic goals.