How marketing works in service companies

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Marketing in Service Companies addresses specific issues and priorities of companies that offer some type of service.

Unlike service marketing, product marketing is something tangible. In other words, the product can be touched, felt, purchased and stored as property.

Marketing for service companies is known as intangible. This means that it focuses on specific actions to generate value for its customers.

The service sector drives the economy by helping to generate our gross domestic product (GDP).

Every year the claim that the development of our country depends on service companies is reinforced.

Because of the importance of these companies south korea whatsapp lead to the economy, businesspeople and marketing experts saw the need to adopt new practices for this type of company.

And that’s how service marketing came about. Keep reading and find out how it can be useful for your company.

How Does Service Marketing Work?
Although service marketing is a specific niche, it does not stray from the main objective of your company's marketing .

The function of marketing is to identify and analyze the profit potential of your company so that it can offer and meet the needs and desires of a group of people.

To make this happen, he looks for methods to publicize the advantages and impacts of his services on a client's life.

Its tactics are based on direct communication with its target audience, from publishing informative newsletters to sending SMS and mass-disseminated advertising.

In order to structure these strategies, taking into account the services offered, it is best to develop them based on the 7 P's.

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What are the 7 P's of service marketing?
Traditional marketing has 4 P's and service marketing has three more. Understand each of them below.

Product
The first P refers to the promise and delivery that a given product has to add value to its customer.

It must be created prioritizing advantages and benefits that it can generate for the customer.

This way, he makes his product a tangible and palpable offering.

A person will only know the quality of cleaning services after using them, as there is no way to try or exchange this product before hiring it, for example.

Price
Some services do not involve additional costs in their execution, and this can create a false feeling that 100% of the value of a service is profit.

This happens because we do not measure indirect costs, such as space maintenance and service provision, or professional travel.

In addition to the risks he is taking to carry out that work, for example.

Therefore, one of the most difficult tasks in service marketing is to determine a value that can cover the costs of professionals involved in carrying out a job.

As well as adding expenses for the provision of services and not exaggerating the final value that reaches the public.

Square
The place is made up of two factors: the place where the service will be provided and the channels through which it will be advertised and offered.

Therefore, for the service performed at a client's home, the service provider will need to be concerned with aspects related to the movement and transportation of tools most used in this service.

Another option is to perform this service remotely, so you are free from having to think about these aspects.

Thinking about the square is the decision of how to attract your customers and in which places they will be offered.

Promotion
To promote a service, it is necessary to create advertising strategies to attract and retain potential future customers.

This phase involves conventional and digital means, according to the characteristics of the service and the target audience.

It is important that the advertising reinforces the differences of the services provided in an innovative way, which brings you closer to the persona.

It is essential that the company finds the right tone for its company.

Processes
Processes are the methods and workflows responsible for standardization in the service offered.

The process ensures that customer results are satisfactory in an efficient manner and that the profit margin is not wasted on rework.

Processes work to increase the perception of work that will be delivered successfully and with little risk of failure.

People
Offering a quality service requires hiring and training competent professionals.

This additional element of marketing focuses on customer satisfaction.

For this to work in your company, train employees to show how important the customer is to your business during the processes.

Palpability
Tangibility allows you to turn your intangible service into something tangible. It is the main function of marketing for service companies.

It is created by visual and/or auditory principles of the service provided. Displaying images and videos with customers giving demonstrations and evidence makes your service tangible.

Marketing for service companies is important, as it creates a competitive edge, launches innovations, and makes your company a reference for your customers.

Control all your Management in a qualified way with Soften software
Just like investing in service marketing, purchasing software is an investment in qualified management within the company.

That is, the functionalities that a system allows help in the management of any enterprise.

Well, it is possible to control stock, finances, sales, cash, document issuance, among many other things.

Therefore, Soften provides optimized software, with several added advantages, such as technical support, training and personalized service.