In the fifth webinar of the Quarantine with Hubify series, our CEO Fábio Duran invited Célio Fabiano, co-founder and CEO of Desk Manager, to talk about how startups that offer SaaS (Software as a Service) solutions can act to resist the current market scenario in the face of the Covid-19 crisis.
Among the various topics covered, our experts spoke about how companies have acted to help their customers, the importance of empathy, and also about finances. Check it out!
Digital Transformation
Have you ever stopped to think about how our fears graphic design email list affect our decisions? It was with this reflection that the participants began the conversation about the climate in startups in the face of so many uncertainties at the moment. The new challenges faced by companies and their customers can cause organizations to make hasty decisions, but despite all the difficulties, it is still possible to find a sea of new opportunities with the urgency of implementing a concept: Digital Transformation .
Essentially analog companies needed to evolve in weeks everything that had been postponed for years, and in this scenario, startups that offer SaaS solutions can be a great ace up their sleeve for scaling businesses towards digitalization.
The search for products and information has evolved over the last few years, and the trend for the coming years is for it to be completely transformed. In this scenario, participants emphasized the importance of investing in Inbound Marketing strategically to reap good results in the post-crisis period. Aware that the strategy aims at medium and long-term performance, Célio explained how content marketing , frequency and relationships were fundamental to building Desk Manager's authority.