Targeting audiences on YouTube-15

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You can also use Google Ads’ keyword generator to get even more creative. Paste your competitor's website and browse the keyword list. Click the plus sign to add any keyword, or click Add all costa rica b2b leads creatives to add them in bulk.

But keep in mind that your competitor’s website keywords may not exactly match their YouTube channel or content keywords. It’s always a good idea to cross-check these ideas with your competitors’ channels to make sure your positioning is effective.

Wondering if it's ethical to add a competitor's brand name to your keyword list? You can definitely target a brand name. However, you should avoid using your competitor's brand name in ad copy or calls to action, especially if their company name is trademarked.

Target Competitor Topics
Topic targeting with Google Ads is a great option when you want to reach a larger audience of your competitors. This option is best when you want to place ads on competitor channels that you don’t follow yet. However, this option is less ideal when you want to control which channels or videos you target.

To select a theme, open Google Ads' content settings and expand the Themes panel. Then browse the options or search for words and phrases relevant to your target audience. Keep an eye on your impression estimates to make sure your ad has enough opportunities to show.