Important details of an SEO audit

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This section presents the key aspects that must be taken into account in the SEO audit.

Pay attention to website architecture and crawling
It is important to have a solid architecture that allows users to navigate the page comfortably and is easy for search engines to understand.

The structure of the website should be investors email list organized into categories and subcategories , with a clear and coherent hierarchy. In addition, it is important that the website allows search engines to crawl all pages and include them in their results.

URL structure
URLs should be clear and friendly, as this makes them easier to understand by users and search engines.

It is recommended that URLs contain keywords and are organized logically . Also, it is important to use a 301 redirect if there are multiple versions of the same URL.

Avoid duplicate content
Duplicate content is a common problem on websites and can negatively affect search engine rankings.

It is important to check if there are pages with duplicate content and use tools like Canonical URL and 301 Redirect to solve this problem.

robots.txt file
The robots.txt file is used by search engines to determine which pages should be crawled and which should not .

It is important to check if the robots.txt file is properly configured and that there are no restrictions that prevent search engines from crawling the relevant pages of the website.