Tony Testaverde View other posts

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Report Example Quality Score Options Larry King Meet the author Larry King is the founder and CEO of the chatbot building platform. Check out Larry King's other posts You're always in that specific position. There can actually be a big difference here. For the case where the average position is, your position might actually look like this. The myth is yes as your average position goes down your volume starts to drop but if you are in a high volume space such as traveling you can get the volume you need.

If you are in a low traffic space such as a local dentist then a lower position denmark number database may only bring in a few clicks per day. But again unless you just want to burn money you need to make the right offer. So what’s the biggest takeaway: don’t bid for positioning but bid for profit. Stop listening to your ego and the experts and start listening to what your data is telling you. Tony Testaverde Meet authorby Tony Testaverde Increased effort makes it more successful.

After delving into your account I propose an ad optimization plan if you wish to improve your performance standards. Build a Strong Account Structure The foundation for great performance is a strong account structure. The first thing I look at in any new client account I'm investigating is how many keywords are in each ad group, how many ad keywords are in each ad group, how many ad keywords are in each ad group, and how many ad keywords are in each ad group. Relevance People often dive in. Luckily Christie's account structure isn't a complete tornado but there is some room to clean up.