Over the past five years, there has been a notable change in the profile of startups, especially in Brazil. If we analyze the list of famous startups, we will see names such as iFood, Nubank, 99, PagSeguro, Stone and Quinto Andar.
What do they have in common? They serve the end customer directly, that is, they are B2C companies [abbreviation in English for Business to Consumer]. On the other hand, nowadays, we have seen more and more companies working for other companies, that is, B2B [Business to Business].
According to a survey conducted by ACE, a venture capital holding company, with the aim of mapping the profile of startup entrepreneurs in Brazil to understand business-related issues, startups are more focused on operating in the B2B model. Data shows that, although Brazilian unicorns give the impression that the country's market is B2C, more than 76% of Brazilian startups are focused on serving other companies.
Given this scenario, I ask a question: what could attract ivory coast whatsapp data companies to offer products and services directly to end consumers, rather than to companies? The answer is simple: the size of the market. The constant advancement of technology has made it possible for processes that were previously difficult and costly to be accessed more easily, and also provided with much greater convenience for the end user.
On the other hand, the size of the market itself is also a major obstacle to reaching it effectively. This phenomenon occurs because there are many other companies wanting to access it at the same time, so you need to create a quick differentiation, and this is not a simple or easy task, as it is necessary to identify — or get right — what your (some) audience wants, and this will not be the entire market at once. It will take time to reach a reasonable market size.
Furthermore, competition can be fierce in some areas, so you need to invest in media to stand out from the crowd. This may seem like a big drain on your money, as the return may not be immediate, but it is still a necessary investment, as your competitor can use this tool and gain a big advantage over you.
Another thing to note is that today's startups are self-funding, meaning they don't go looking for money in the market. The founders themselves are deciding to take the risk of making an investment when they realize that the knowledge they have in a certain segment can yield results, taking advantage of what they have learned and also "learned" when implementing technologies in their businesses.
For this reason, to accelerate the growth of businesses and startups in particular, it is necessary to look for signs of evolution much more frequently than the annual cycle that large corporations follow. For a startup, three months seems like an eternity — let alone a year — and the evolution of your product or market knowledge changes a lot in a very short space of time.