The overall CMO Outlook Index is an average of all three pillars and takes into account marketing leaders in each pillar: those who strongly agree with the definition categories of each pillar and therefore feel most confident. This overall Index score currently stands at 21.
Looking more closely at company size, the index shows that marketers at companies with high annual revenues also consider themselves better positioned in terms of the success factors required for effective marketing. For example, the overall index for marketing leaders at companies with annual revenues of less than $500 million is 12, compared to 28 for those at companies with annual revenues of more than $1 billion.
Interesting differences can also be observed across morocco whatsapp data industries: Utilities, telecommunications and logistics companies have the lowest CMO Outlook Index score, with a score of 17, while technology and durable goods companies, as well as financial and professional services, have the highest scores, with a score of 24 each. These companies even outperform typically strong industries such as FMCG, Fashion and Lifestyle (score of 19), whose overall score is dragged down by a low score on Marketing Alignment.
The CMO Outlook Index will soon be complemented by a comprehensive report from GfK that will provide even more detailed insights and analysis into the state of play and challenges facing CMOs globally. It is designed to help marketing leaders around the world address these challenges and ensure excellence in their organizations. The CMO Outlook Report is expected to be published in September 2023.
The CMO Outlook Survey is based on 633 interviews with a global sample of senior marketing leaders at companies with annual revenues of over $50 million or with more than 250 employees. Leaders include: CMOs or Chief Brand Officers, Directors or VPs of Marketing, Brand, Marketing Operations or Customer Experience.