Sprout’s Premium Analytics further enables you to select metrics

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Sprout's social media analytics interface showcasing X hong kong business email list post performance, with two sample posts featuring nature-themed images and poetic captions.
Analyze key metrics such as impressions, engagements and follower demographics to refine audience targeting and optimize your X/Twitter content strategy alongside other networks. Plus, identify your best-performing posts and conduct a competitive analysis to see how you stack up against industry leaders. These X/Twitter insights give you a detailed look at what your audience likes, how they engage and when they’re most active—so you can tweak your strategy for maximum punch.

that align with your X/Twitter goals. Create presentation-ready reports to showcase the impact of your strategies and share insights easily with key stakeholders through shareable links. You can also compare performance across multiple profiles with Sprout’s cross-channel capabilities to get a holistic view of your brand’s X/Twitter presence.

In addition to these X/Twitter-specific functions, you get access to a full suite of social media management tools—from publishing and analytics to engagement—to streamline your X/Twitter strategy.

Features:

An easy-to-use dashboard that offers a unified overview of your platform, including demographics and profile insights
Hashtag tracking to learn what hashtags your audience is already using to reach and grow your audience
Summarize by AI that distills complex data into actionable insights, making it easier to understand your X/Twitter performance at a glance
X/Twitter Listening capabilities to understand audience sentiment and identify advocates and influencers