Integrated communication planning is essential and there is still a gap. Have you noticed?
Millions of reais invested in a campaign, with no return, no success and not even the goal that the manager so desired to present to the board was achieved.
Is there a lack of knowledge in the market about the stages of the communication plan and its results? In addition to understanding communication planning, it is vital to combine this vision with the business plan and integrated marketing communication.
Many companies place the strength of their institutional communication actions only at the tactical level and then want to be respected as if they were strategic.
Can it be like this? No!
Integrated communication planning
Before complaining that your work is frowned belize whatsapp data upon and little recognized, you need to look at the project itself, point out flaws, analyze scenarios and, finally, restructure a new plan.
Communicating without planning is reducing communication to something that does not need to be thought about, reflected upon, planned or done with diligence and method.
A mere campaign cannot be the focus of a company's or the communications sector's work. Each action must have an objective, goal and an indicator linked to it in order to be successful. You cannot enter a forest without a compass and think that you will reach the other side of the path unscathed.
Yes, well-structured and successful communication needs to be planned and executed in an ethical, committed and responsible manner. This way, we will know where we went wrong and what we can improve. You won't get anywhere if you don't know where you want to go.
It wasn't the campaign that went wrong, nor the public that didn't know how to read between the lines or the advertiser that executed the media plan poorly: it was simply us and the lack of planning.
And how to plan?
Before launching any campaign, you need to plan, literally make the horizon flat, to see better. Analyze the marketing environment, which is the market environment where relationships between the target audience and consumers take place.