Meta tags are information inserted in the header of the website, which are used by external engines, usually search engines (robots). These tags are not visible on the website.
There are several types of meta tags, those that describe the language, encoding, ownership, URL, sharing images, and the main ones, title and description of the site.
When we search on any website, the results displayed have buy weight loss leads a title and a short description. This information is extremely important, as it is the first information given to the user at the time of the search and, therefore, can be decisive in whether or not the person chooses to click on your website .
How do I enter a good title and description for my website?
Title - Meta Tag Title
The big question is, how do I create a good title for my website, since the title is the most relevant meta tag for search engines? To answer this question, imagine yourself, the website owner, as a consumer looking for your service or product. What words would you use in the search?
Let’s use the example of a musical instrument store. What would a person type into Google to find an instrument store? Obviously the words “musical instruments”. However, these words will bring up a monstrous amount of results. In this case, it would be interesting to segment the region. Normally, a search of this type is accompanied by the region, such as “musical instruments in Mogi das Cruzes”. If your website has the words “musical instruments Mogi das Cruzes” in the title, you can be sure that it will be one of the results in this user’s search.
Of course, ranking on Google requires a series of other factors, which can be seen in our article by clicking here . However, it is crucial that the website title contains the information that would likely be used in a search. It is worth remembering that the website title must not exceed the 70-character limit.
Description - Meta Tag Description
The description is the short text displayed below the title in searches. There, the user will have a complement to the title, where other information that did not fit in the title will be displayed.
Let's think again like a user searching for tools. What words best define the business, providing the information needed to attract the user to your website? Creativity is a great place to start. It's always a challenge to write a short text that provides relevant information. In addition, it's also important to include words that may be used in searches, such as those used in the title. The limit for descriptions is 160 characters.