Kirill Semion, CEO of the National Competence Center

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gor Rogankov, Managing Partner of the X-Com system integrator, gave a positive assessment of Softline's prospects in the foreign market: "Softline has extensive experience in foreign markets, so expansion into Kazakhstan is a natural step that opens up new development prospects. Thanks to the accumulated experience and expertise, knowledge of the local market and the needs of its customers, the new Softline competence center will soon be able to become an kuwait whatsapp resource important link between Russia and the countries of the Central Asian region. At the same time, it will be one of the key drivers for promoting Russian technologies, solutions and services to new markets. The experience gained in this way can be scaled to other countries of the Eurasian Economic Union, facilitating the integration of new participants into it."

for Information Systems of Holding Management (NCC ISU), pointed out some difficulties when working in Kazakhstan: "I would treat the Softline announcement with cautious optimism. Indeed, the Kazakhstan market is in demand for solutions and services necessary for the digitalization of production processes. Therefore, Softline can definitely count on projects for the implementation of software and the provision of consulting services. It is also possible that Softline will promote solutions from other vendors in the country, that is, it will be a kind of marketplace. But in general, it should be noted that among the CIS countries, it is Kazakhstan that is the most difficult for IT companies to work in. Its IT market in Central Asia is the most developed and, as a result, the most competitive. Therefore, the main difficulties of PJSC Softline in the framework of its activities in Kazakhstan will be associated with building a competent pricing and marketing policy."

FG Finam analyst Leonid Delitsyn is confident that Softline Group's revenue will grow after entering the foreign market: "By the end of 2024, the company will receive revenue in the region of 110 billion rubles. In the next five to seven years, it may grow by another 12%."