Analyze "new" and "returning" customers separately

[shaownhasan]

In this article, we have explained about "new" and "returning" in Google Analytics.
Did you understand the meaning of the indicators?
To summarize the main points:

"New" and "Repeat" in Google Analytics are indicators of the number of visits, not cio and cto mailing lead the number of users
The difference between the two is whether you have visited within the past two years.
Which one to prioritize depends on the type of site.
It will be.

Because the needs and attributes of users in "new" sessions and "repeat" sessions are different, they need to be analyzed separately and measures implemented, but conducting separate analyses for "new" and "repeat" sessions would double the amount of analysis time.

What I would like to recommend is the e-book that can be read at the link below.
It clearly explains the points that can help you narrow down the areas where data analysis should be done and improve efficiency. This is recommended for people who say,
"I want to analyze data more efficiently."
"I don't know what to do first when analyzing data." It is available for free, so please give it a read!Hello. I'm Takemoto from the "AI Analyst" management team.