Here’s a quick overview of each platform:

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Threads

500 characters max
Five-minute video length maximum
Public or private account
Reply settings (choosing who can respond to your posts)
Mobile and desktop access
If you choose to delete your Threads account, it won’t delete hungary b2b leads your Instagram profile
Hashtags
X

280 character limit* (Premium users can share longer posts)
Two-minute video length maximum*
Public or private account
Reply settings
Mobile and desktop access
Direct messaging functionality
Hashtags
*Does not include X Premium or Premium+ members

Brands can use Threads to support their Instagram and overall marketing strategy. Although Threads is new territory for all of us, there are tried and true methods that apply to all networks. Learn more about which social media best practices to follow whether you’re using a longstanding network like Instagram or charting your path on an emerging platform.