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So the first priority is to have a moving performance. Osugi : We are very conscious of clearly communicating the performance of our products, getting people to use them, and making sure they can feel the effects. The corporate culture that produces social products is the breeding ground for hits Matsuoka : In our book "Accidental Purchasing Design," published in December 2024, we see the present as an "information surfing era" that starts with information surfing, not search.


The term "information surfing era"? Also, how do you plan to deal with it as a company in the future? Photo Cover "Accidental Purchase Design: Impulse purchases on social media can be designed" "Accidental Purchasing iran whatsapp number data Design: Impulse buying on social media can be designed" Released on December 13, 2024 / Edited by Masashi Miyamae, Yasushi Matsuoka, and Tomokazu Seki Osuga : I felt that this was a way of thinking that I could empathize with.


As society has matured and consumer needs have been met to a certain extent, I have a hypothesis that "rather than searching for and purchasing products in a planned manner, people feel a sense of destiny when they come across a product by chance." The word "serendipity" means "feeling greater joy than a fateful encounter," so it seems likely that serendipity will have an increasing influence on purchasing behavior in this age of information mobility. Matsuoka : In terms of the direction of product development, will the trend be to create products that increase consumers' happiness the moment they encounter them? Osuga : From the perspective of ZMOT, FMOT, and SMOT.