Advertising Strategy Planning Department

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In April 2024, NTT Docomo's news app "My Magazine" was updated to "SmartNews for Docomo," and SmartNews' overall MAU (monthly active users) continues to grow. As the cost of acquiring customers in digital marketing increases year by year, SmartNews is attracting a lot of attention as an advertising medium due to its high acquisition efficiency and high quality of its user base. A user demographic that is highly conscious of consuming information and receptive to advertising Compared to competing news apps, why is SmartNews Ads chosen? Chotaro Sato of SmartNews' Advertising Strategy Planning Department says it's because of "high-quality users.


" About 60% of SmartNews users are in their 20s to 50s, working people with significant responsibilities at work or at home. About half of users earn more than the average annual income in Japan, with high-income users iraq whatsapp number data earning more than 10 million yen a year making up nearly 10%. "The Internet is characterised by a large number of highly information-literate people with interests in a wide range of fields, including society, economics and culture. Compared to other media, the Internet has a higher desire to consume new information, so it is also more receptive to advertising, and people tend to view advertising not as mere promotion but as information that leads to new discoveries and learning," says Sato.


Chotaro Sato, JP Sales Strategy & Ops Product Specialist, Performance Area Planning, SmartNews The company is focused on providing users with a stress-free advertising experience. Its advertising review team includes members who are well versed in the Pharmaceuticals and Medical Devices Act and the Act against Unjustifiable Premiums and Misleading Representations. From the perspective of brand safety, the company is working to improve the review system with a dedicated engineering team and to create an environment in which advertisers can place advertisements with peace of mind through collaboration with major industry groups.