Competitions or giveaways

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These are situations where you partner with an influencer to give away a free sample of your products or host a competition.

This approach is often combined with a like/follow system slovenia b2b leads that can boost your account’s engagement. The cost of these collaborations will likely be similar to a sponsored post, depending on the length and complexity of the competition.

Brand ambassador
This is a long-term form of influencer marketing, where an influencer promotes your brand regularly across their platform.

Erling Haaland’s Instagram profile, featuring a Nike brand ambassador reel post

These partnerships are similar to celebrity sponsorship deals. As a result, they’re often much pricier than one-off sponsored content, but can be more beneficial in the long run with the right influencer.

How much does influencer marketing cost by platform?
Successful influencer marketing and management demands that you work with influencers with a similar audience to yours. Often, this determines which social platform they’re operating on, which impacts the total influencer marketing cost you’ll need to pay.

Here are some considerations for each platform, as well as some average costs for sponsored influencer posts.