How to work in Yandex Audiences

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Click on "Add segments" - new segments will appear in the "Segments" tab according to the selected characteristics. They are immediately assigned the status "Ready". No need to wait two hours and you can immediately start setting up advertising.

How to work in Yandex Audiences [detailed guide]

Please note that the data provider may disable ecuador telegram number database or delete a segment. Such segments receive the corresponding status and become unavailable in new advertising campaigns. After 30 days from the moment of disabling/deleting a segment, those advertising campaigns that use the data of this segment become unavailable.

How to use the Audience segment in Yandex Direct: a step-by-step example
Let's give an example of using the Audiences functionality in Yandex.Direct.

In Yandex Audiences, we created a segment based on CRM data. We will use the data about its users in the campaign and adjust the rates.

How to do it:

Let's go to Yandex Direct. Select "Library" - "Retargeting and audiences".
How to work in Yandex Audiences [detailed guide]

Let's add a new condition:
How to work in Yandex Audiences [detailed guide]

We name the condition, specify the source - "Audience Segment". We select the appropriate audience:
How to work in Yandex Audiences [detailed guide]

Let's move on to editing the advertising campaign.
How to work in Yandex Audiences [detailed guide]

Find the "Adjustments" section. Add a new target audience created in Yandex Audiences based on CRM data. Choose how much to increase or decrease the rate for this audience.
How to work in Yandex Audiences [detailed guide]