Patterns for backgrounds, social media backings, and packaging are also part of the identity, like the logo and font. This is an optional element, but if there are specific patterns, they are included in the brand book, and details are written down: combinations, colors, and cases when it is appropriate to use them.
Illustrations
All the drawings, symbols, photographs, web el salvador telegram number database elements, mascots (brand heroes, talismans) that a company uses for its own presentation are an integral part of its identity. Therefore, it is important to decide on the colors, style and techniques in which they can be made.
The identity is even used on stickers in Telegram if the company's audience uses the messenger. For example, Artemy Lebedev Studio made a custom design for stickers with the mascots of the "Team Russia". The main thing is that the images of the brand attributes look funny and you want to forward them to friends on various occasions. The stickers should be witty and funny.
Sticker pack with Team Russia mascots for Telegram
Sticker pack with Team Russia mascots for Telegram
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