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A glimpse into business opportunities in the post-epidemic era - Case studies of sports brands
During the epidemic, many events were canceled or held behind closed doors. As a result, many fans were unable to watch the games and cheer for the teams. In order to satisfy the depressed mood of fans, some sports brands turned to let everyone release their passion on official accounts. - -Friends can choose which team they want to cheer for in the account, and leave passionate cheers by typing or recording. On the day of the finals, the cheering message will be posted or broadcast. Although people cannot be there, through the integration of virtual and real In this way, not only fans can feel the mood of being with the players, but also the brand's image is enhanced and deeply rooted in the hearts of consumers.
Integration of virtual and real: online support, allowing fans and players to be together
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Compared with the past, we now interact with relatives and friends online more often. With online social opportunities increasing significantly, the value of brand marketing lies in the ability to design activities to allow users to help spread and share information and promote brand diffusion.
As the saying goes, good fortune comes in return. What we want to share with our relatives and friends is good fortune!
A glimpse into business opportunities in the post-epidemic era – Food and beverage industry/consumer goods cases
Coca-Cola held a Member Get Member event at this time. As long as users share event information with their LINE friends, after completing the task, the sharer and the person being shared can get good benefits, and the brand can also gain new friends or new friends. member.
A glimpse into business opportunities in the post-epidemic era – beauty/consumer goods cases
LINE scratch cards, which combine official accounts and scratch card activities, are also a solution that can help brands gain friends and provide incentives for spreading. The beauty brand MAYBELLINE and the handheld drink brand CoCo launched an online scratch card event at this time. When consumers receive the card, they will be automatically added as the brand’s official account friend, and will be notified of winnings after completing the scratch card. It will also be promoted on the official account to facilitate consumers to redeem prizes and share the event with relatives and friends.