Deus ex machina - God is a machine

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Multiple sources mean a higher chance of catching your target audience, building a reputation and increasing sales.

The trend of 2023…2024 is omnichannel. Omnichannel is a single strategy, a single sales funnel on the Internet. The same multichannel, but with a conscious and consistent warming up of the user from an industry forum to contextual advertising on the Internet, and then with a retargeting offer to a separate landing page with a special offer.

Interestingly, omnichannel also affects the site's positions in Yandex and Google, i.e. SEO effectiveness. Search engines "love" when users return to the site from different channels. The core audience is formed. Behavioural factors are improved.

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2. Artificial Intelligence + Machine Learning
Artificial intelligence (AI) and machine learning (ML) analyze such volumes of data on user behavior that we never dreamed of.

The "machine" knows what temperature we prefer our coffee, whether we smoke a cigarette afterwards. It can predict our seemingly impulsive purchases. Rumor has it that the machine can even determine the first days of pregnancy by the movement of the mouse cursor.



The "machine" knows the temperature of the coffee and how often we wash our hands
Already now in advertising campaigns the car itself:

selects more converting texts, photos employment phone number data videos in advertising offers
finds target audience and similar users based on similar behavioral characteristics
predicts and optimizes advertising campaigns
Some creatives will soon also be made by artificial intelligence - texts, visuals, video editing, answers to questions. At the agency, we already use neural networks like MidJourney, ChatGPT from OpenAI, Russian DALL-E from Sberbank to generate images or offers at the start of advertising campaigns.

- Eugene Letov
Advertising platforms Yandex, Google, VKontakte improve their artificial intelligence algorithms from year to year, analyze user behavior in order to help advertisers catch the target audience, track customer opinions and increase sales.