The second part contains information about the visual presentation of the corporate style. The logo, as well as options and principles of its design and rules of use.
A bitten apple, a three-pointed star, a venezuela telegram number database lowercase yellow M. If you see these logos anywhere, the names Apple, Mercedes, MacDonald's will clearly pop into your mind. You will also remember these brands when you see branded packaging, accessories and employee uniforms, because all these are elements of a carefully thought-out corporate identity that makes the brand instantly recognizable. A good brand always has its own special style of presenting itself to a wide audience.
If you are the owner of a company, you need to be different from your competitors . And first of all, the difference in the eyes of the consumer is formed when identifying the company through its corporate style.
The graphic part of the brand book should describe:
Logo . The main visual element from which the formation of the entire corporate identity begins. It should be simple enough, memorable and universal. The logo should be presented in the brand book so that it can be reproduced, for this purpose the proportions of all its elements are determined. The logo should be presented both in graphic format and in vector files, to be able to scale and place on media of any size.