What is Google SGE and how can it affect your business?

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Artificial intelligence has become the big technological surprise in recent years. More and more companies are betting on their own AI and Google has decided to implement its own chatbot in Google search results through Google SGE. In this post we tell you what it is and how it can affect your business .

What is Google SGE?
Google SGE, which stands for Search Generative Experience, is a new feature from Google that uses artificial intelligence to improve search results .

google sge
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Instead of simply displaying a list of links, Google SGE can generate information directly on the search page, to provide more comprehensive search results.

This new tool was presented during the last Google I/O 2024 , as stated in the ivory coast phone number lead official Google blog. Although the overview is good, at the moment it does not work as it should.

What functions does Google SGE offer?
Let's say you're thinking of putting together an informal tour for friends who are visiting your city. Now you can simply type into the search engine something like "what places can I show to friends who don't know [city] and are visiting for two days?" In this case, Google SGE will give you ideas through Gemini with the Overviews feature. Instead of browsing through the results it returns, Google will first offer you the solution through Gemini.

But of course, this is just on paper. We recently explained the reasons why you should not use AI-generated content on your websites . There are two main reasons: on the one hand, search engines will end up detecting content generated by chatbots and identifying them as irrelevant. And the most dangerous thing: artificial intelligence suffers from hallucinations that cause erroneous responses.

Just after Google's implementation of SGE in the search engine, its new Google AI Overview tool fails too much . To the point that it recommends putting glue on the pizza so that the cheese doesn't fall out of control.

The goal of Google SGE was to generate useful conversations for the user within the search engine itself and help with more personalized questions (like the example we have given). A quick response system that, on paper, worked, but in practice it does not .

This AI error is called hallucinations, and it is the great danger that Google faces: content generated by a chatbot that seems correct, but really is not. So Google's Search Generative Experience still has a long way to go to become a quality solution. Therefore, it is better to prepare your business for possible futures.

How can Google SGE affect my business?
If you have a website and you are concerned about Google SGE, focus on maintaining the quality of your content . Avoid chatbots that create articles in a few seconds and opt for white hat SEO strategies that help you position your content organically.

If you continue to create useful content for the reader, Google will consider your site as relevant and you will gain authority, and therefore visibility in the search engine. This way, you won't even have to worry about Google SGE: its implementation may take away some visits from you, but the impact will be minimal.

At MASMOVIL NEGOCIOS we hope to have helped you understand what Google SGE is, the functions it offers and how it can affect your business if you have an online presence.