"Understanding the Basics and Practical Marketing Research: Steps and How to Use Them"

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While the above two books mainly focus on overseas cases, this book introduces implementation cases in Japan, so it is recommended to read them and compare them. " Inbound Marketing " Author: Takahiro Takahiko Publisher: SB Creative Price: 660 yen (tax included) Kindle version Also worth reading! Three books to learn about marketing Here are three recommended books for marketing beginners that will help you gain a deeper understanding of inbound marketing. Please read these books along with the three we introduced earlier.


"A New Textbook for BtoB Web Marketing" Inbound Marketing philippines telegram phone number list Books This book thoroughly covers all aspects of sales activities, including the mindset and strategies required for BtoB web marketing, as well as specific tips. It thoroughly delves into the sales issues facing BtoB companies and carefully explains the specific processes, from goal setting to KPIs and fixed-point observation, with frameworks and know-how. It is recommended not only for those who are just starting to practice web marketing, but also for those who are struggling with sales methods.


" A New Textbook for BtoB Web Marketing " Author: Hideki Atsumi Publisher: Shoeisha Price: 2,530 yen (tax included) "First Customer Journey Map Workshop" Inbound Marketing Books Customer journey maps are useful for gaining a deeper understanding of customer purchasing behavior. The book explains that holding an in-house workshop on customer journeys can be an opportunity for all employees to think deeply about customers, and introduces specific steps to do so. Based on case studies from six leading BtoC and BtoB companies, this book will teach you how to use customer journey maps to lead to content creation and inbound marketing success.