More authentic and real content

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A large number of social media trends will be attached to this line of authenticity in 2024.

Consumers are sending us a direct message: they want more organic, real content and less highly polished, edited and planned productions, bursting into their Instagram feed or the For You Page of their TikTok account.

Brand authenticity will take on greater cayman islands telegram number database importance next year and those who understand how to manage it appropriately will benefit the most.

But authenticity will not be anchored solely to the technical part of content generation.

It will also be strongly felt in the topics that are currently capturing the attention of millions of users on social networks.

TikTok users are already experiencing this trend and, above all, being part of it.

Many TikTokers and micro influencers are using this platform to show their most human, real and unfiltered side.

In this sense, they usually have unedited segments in which they discuss topics such as parenting, burnout or mental health.

If you want to join this trend, to generate even more connection with your followers and communities, attract new audiences or even enter new market niches, we invite you to follow these recommendations:

social media trends