Content syndication can help you amplify your content

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Yahoo! is perhaps one of the largest platforms that commonly syndicate content from other sources.

You too may have considered syndicating your content to other outlets to increase your reach and readership.

But how does this off-page SEO tactic work?

Let's take a look at what Google says :

Be careful with syndicated content: If you syndicate your content to other sites, Google will always display the version it deems most appropriate for users in every single search, which may or may not be the version you finland email list prefer. However, it is helpful to make sure that each site where your content is syndicated includes a link back to your original article. You can also ask those who syndicate your material to use the noindex meta tag to prevent search engines from indexing their version of the content.

Syndicated content often gets banned from Google for obvious reasons, as it is a duplicate of the original. But that doesn't mean you should always avoid it.

More eyes on your work can have a positive impact on brand signals, even when URLs canonicalize the original content, which we’ve covered in detail here .

Make sure your off-page SEO is in order
Off-page SEO cannot be ignored these days, but it is essential to recognize that it is about much more than link building.

Off-page SEO has shifted from a focus on signals that influence ranking factors to a focus on optimization, content creation, and ranking on search engines other than Google .

Think brand-first and your off-page SEO is much more likely to make a difference in your brand’s online presence.