10. Regularly share engaging content on social media

[fomayof928@mowline]

When in doubt, think “less is more”, but be sure to establish some sort of check-in frequency. Doing so will also make the process of cross-selling and upselling easier and more intuitive.

There are likely tools in your marketing stack that can help here. For example, a CRM like Salesforce has a built-in follow-up frequency setting that remind you when to contact customers.

Adjust your settings to follow up with high-ticket denmark b2b leads customers more frequently and so on. Note-taking in your CRM is also a smart move to tweak your follow-ups with certain customers—like a particular customer or account who doesn’t want to hear from you frequently.

Also, consider how tools like Sprout help you keep track of your social interactions and conversations. Case Management within our Smart Inbox gives you a snapshot of your history with any given contact, making it easier to provide personalized service and care.

An example of how Cases appear in Sprout with the ability to see a customer's conversation and reply internally to align on how to respond.
Consider that many customer retention programs fail due to a lack of organization. With automated reminders and message-logging, you can keep better track of your relationships and follow up in a way that makes sense.

Competitors, creators, family, friends and other brands are all vying for consumers’ attention. Creating and sharing engaging content is essential to capturing your audience’s attention and keeping them interested.

Offering a regular calendar of entertaining or educational content keeps your customers engaged, your brand top-of-mind and encourages them to return for more. Regularly engaging with them through content helps strengthen the bond between you and your customer, as you work to serve their needs and interests.