Eventually, through -, email clients like yahoo! Mail, aol, hotmail and gmail presented themselves. With the advent of smartphones and tablets, responsive emails became necessary in embedded video also gained entry the same year. Responsive emails started getting used extensively by became the year of interactive emails as html got integrated with css. Css in emails became very popular in and the face of emails has totally changed in today’s era and they are getting more and more sophisticated with each passing day.
According to radicati group, billion homeowner data emails were sent and received each day in the year in the next months, this number is likely to touch billion, which implies an average annual rate of till emails become even more engaging by the perfect use of the following elements. Pre-header text it throws more light on what to expect in the email by elaborating on the subject line. Dynamic content personalization is the key to create relevant emails and grab the attention of subscribers.
By using dynamic content that can change according to different scenarios, different information can be conveyed as per the individual preferences. Images, videos and gif visual appeal works better than words. Attractive images, videos and gif in emails can successfully guide the eye movements of the subscribers and reach out to them with the desired information. Retina apple came up with retina display in iphone and totally changed how images are displayed.
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