Combine short content to create a long-read white paper

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Repurpose your content
Once you’ve published content, you can repurpose it to attract new readers who may prefer a different format. Here are some ways to do this:

Turn an article into an infographic, presentation, podcast or video
Break a long article or video into shorter pieces of content that you can publish in series

Use blog posts to create eye-catching snippets and informative images for social media
Leverage user-generated content
Include user-generated content (UGC) in your storytelling to help build your list of bulgaria consumer email reputation with your audience. Reviews, comments, photos, and videos all add legitimacy to your claims. Plus, collecting and sharing this content is easy and saves you a lot of resources.

For example, one of the best content marketing examples we added to our 2022 list features a powerful UGC element: Apple’s Shot on an iPhone campaign , which encouraged iPhone 13 and 13 Max users to share their photos using the phone’s macro feature.

UGC-Content
Step 6: Plan your content distribution
Creating high-quality, relevant content is essential to success in content marketing. However, it is equally important to ensure that the content produced reaches the right audience at the right time. This is where content distribution strategy comes in .

As a starting point, try to visualize the media mix . Below you can see how owned, earned, and paid media can work together: