Strong brand equity

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DOWNLOAD HIGH-RESOLUTION PDF OF THE ITC SWOT ANALYSIS
Below are the strengths that have enabled ITC to remain in business for over a century:

Varied portfolio
In the highly competitive business landscape, companies with a diversified portfolio enjoy a distinct advantage. ITC has strategically ventured into multiple sectors including fast-moving consumer products (FMCG), agribusiness, hotels, paperboard and information technology.



This diversification has proven to be a pillar of the company’s strength. ITC Ltd’s diversified egypt phone number data portfolio provides a buffer against market fluctuations that can affect individual sectors. By operating in multiple sectors, the company can mitigate the impact of adverse conditions in a particular sector. Diversification reduces ITC Ltd’s dependence on a single sector, particularly its historical association with tobacco.

Brand equity plays a crucial role in the success and sustainability of any business. For ITC Ltd, a conglomerate operating in various sectors, solid brand equity is undeniably a major strength. ITC Ltd’s significant brand equity fosters a high level of consumer trust and loyalty. By consistently delivering quality products and services, the company has built a positive reputation among its target audience.

It also provides the company with a competitive edge in the market and helps the company differentiate itself from competitors. Finally, a robust brand equity acts as a protective shield for ITC Ltd in times of crisis or challenging situations.