How to approach inbound marketing in education

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One question before we start. How do you get traffic to your site? Do you go looking for it or do you attract it naturally?

Today, the annoying and even counterproductive advertising practices with which we harass consumers through the media are proving to be less and less effective. Instead, attraction marketing, with inbound marketing as its standard-bearer, has been proving its effectiveness in organically achieving increasingly qualified traffic and its iceland email list efficiency in optimizing the conversion funnel , achieving a significant improvement in the conversion results from visit to lead and from lead to student. (1000 facts about the effectiveness of inbound marketing) This methodology might seem to have been created expressly for the educational sector and, indeed, inbound marketing in education can wreak havoc, in a positive sense. And not only in relation to the recruitment of students , but also in regards to the loyalty of those recruited and the former students eager to maintain a lasting link with the center.


This is a sector where content marketing is very versatile, so the first step to take is to properly define the objectives (see SMART objectives) and the profiles of your target, which in inbound marketing we call buyer personas.

If you own a center that offers a wide variety of courses and your intention is to attract students, you can choose to educate your audience about the overall benefits of training, the reasons for training, where and how to do it, possible career opportunities, etc. If your goal is to

promote a specific course or educational program, you may not have to talk about training in general, but rather about the conceptual and work topics directly related to the sector to which it belongs. Another possible approach is to deal with issues included in a specific course, skillfully linking them to your study plan as a channel to gain knowledge about them, which will generate strong engagement with the target. This even gives rise to managing content from authors recognized as specialists and imbuing the website with prestige.