PPC Budget for 2024: How to Plan and Secure the Ideal Budget

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The start of a new year means new plans and projections, and in the world of marketing, it's no different.

The eve of the new year 2024 is an ideal time not only to evaluate strategies and results developed during 2023, but also to develop marketing plans and projections for the coming year.

One of the elements that you should definitely consider as part of your digital marketing plan is PPC.

Below, we'll tell you how to plan the ideal budget for this and also offer some tips for achieving executive acceptance.

What is PPC and what is it used for?
PPC stands for Pay Per Click and refers to a widely used online advertising model today.

What is PPC?
PPC is a digital marketing model in which advertisers pay every time a user clicks on one of their ads.

This model helps companies to obtain traffic list of finland cell phone number from their target audience, whether to make an enquiry or a purchase.

How to advertise with the PPC model?
One of the most common forms of advertising using the PPC model is through search engines, such as Google Ads, where advertisers use specific keywords or phrases to connect their ads with queries made by search engine users.

In this mode, your ad will appear as part of the first search results when the user enters one of the keywords or phrases you have defined.

It is important to keep in mind that the search engine uses a fairly complex algorithm to determine which ads to display and in what order.

To do this, the algorithm considers several factors such as, for example, the quality and relevance of the ad and the amount of the advertiser's offer, among others.