The success of your e-commerce does not depend on a better product or luck, innovation is key, which is why you will get the best results by choosing high-performance sales channels that support the sale of your products.
Veronica Barberena
Veronica Barberena
May 10, 2023 — 1 minute read
Live Shopping in your e-Commerce
Photo by Libby Penner on Unsplash
Live Shopping has been proven to lead to better sales, better customer czech republic mobile numbers list relationships and higher annual profits – a strategy that should not be underestimated.
Live Shopping, also known as Live Video Shopping or Live Commerce, is an emerging trend that is revolutionizing e-commerce and can be an effective way to diversify your sales channels.
Let’s review how you can diversify your sales channels by adding Live Shopping experiences within your website and eCommerce apps, using Live Shopping Platforms. Some brands are making the most of Live Shopping by generating 5x more sales, 3x more engagement, and a 50% reduction in return rate.
What is Live Shopping?
Livestream Shopping is the practice of selling products via live video streaming. It has become extremely popular as an effective sales channel as it transforms the buyer’s journey into an engaging experience. The experience is part informational, part entertainment, and part shopping. Your buyers will experience the same shopping experience as in a store.
Brands around the world are creating live shopping shows. From skincare and fashion to food and beverage and consumer electronics, brands are using it to reach new shoppers, drive sales, and create and grow loyalty.
The ultimate goal of a brand is to drive traffic to their website rather than creating new strategies across multiple platforms. And live shopping on your website allows them to do just that.
Conclusion
It’s no secret that Live Commerce, also known as Live Video Shopping, is on the rise. And it won’t be long before it no longer seems revolutionary. Give your brand an edge over the competition by producing shopping shows with effective live streaming.