Such a decision by Google will not remain without consequences, especially when we know that the cookies of personalized ads come from targeted banners. However, they constitute the best source of income for editorial sites. Targeted ads allow to attract more users and without them the revenue generated is quite lower.
Faced with this decision, Google has planned an panama email list alternative, the Privacy Sandbox . Recently announced, the Privacy Sandbox acts as a gateway between the web browser and advertising servers. In addition, it is an open source project and advertising servers compete in targeting. The information from targeting is collected in the browser. Privacy Sandbox will serve as a link between the two, while ensuring the protection of Internet users' data.
Personalization is specific to each Internet user. Cookies are located in the web browser and collect data. There are 2 types: so-called First Party cookies and so-called Third Party cookies. First Party cookies are created as soon as you visit a site and allow the user to be identified. They also allow a shopping cart to be saved when orders are placed for a purchase. Thanks to First Party cookies, the internal search engine can also gather the queries generated.
That said, there are some flaws in this technology, mainly from a competition point of view. This is explained by the fact that Google alone occupies two positions: that of relationship operator and also stakeholder . This situation creates (not without reason) a certain doubt among Internet users.
A REPLACEMENT SOLUTION IN PROJECT
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samiaseo222
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