Ryanair's value propositions consist of

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Ryanair Value Propositions


Budget Travellers : Ryanair's main selling point for budget travellers is its affordable fares. By providing an essential experience and charging for various extras such as checked baggage, seat preference and in-flight food and drink, Ryanair aims to keep costs as low as possible. This allows passengers on a budget to visit countless locations for less than they would pay on other airlines;
Leisure Travellers : One of Ryanair’s key value propositions for holidaymakers is the airline’s extensive list of holiday destinations across Europe. Ryanair offers a wide range of destinations that can appeal to many different types of tourists, whether they want to visit the beaches of Spain, the ancient cities of Italy or the picturesque countryside of Ireland;
Business Travelers : Business travelers who travel frequently and need to keep prices hong kong whatsapp number data low may find Ryanair's low fares and frequent schedules appealing. However, business travelers who want more amenities and services during their flights may not find Ryanair's simple experience as appealing;
Students : For this target group, Ryanair’s student discounts are an essential offering.