A business which stands for nothing will fall for anything” – Kuda Biza Speaker, Author, and Change Agent

[zakiyatasnim]

We already talked a lot about brand purpose and how, if you apply it in your marketing strategies the right way (that goes beyond marketing) that also means more growth for your company.

That’s exactly what the serial Entrepreneur, author, speaker, and philanthropist Kuda Biza explained in his keynote speech.

According to him, when customers have a solid emotional bond with the brand, it means more sales. With more sales, more profit. With more profit, more impact. It’s a vicious cycle of growth and meaningful impact.

And how does one do that? By being purpose-driven.



When your company is truly purpose-driven, you’re not uae number data only able to attract more clients, but also attract and retain talents (as we already talked about deeply in this article).

But, for all that to work, you want to make sure that your purpose is truly authentic and allied with your brand and the community you want to achieve.

And how do you decide what cause to focus on? For Biza, the key mindset is to align the cause with your business. If you’re having trouble with that, one good idea is to bring your customers into the fold and co-create with them, and have a sense of belonging and impact that you’re going to focus on.

Last but not least, some entrepreneurs might think that focusing on purpose can distract the company from being profitable. Well, for Biza, it’s quite the opposite. In his words, “purpose adds fuel to your goal.”

“The best copywriter today has more empathy for the audience” – Ann Handley (Wall Street Journal bestselling author)
Content marketing and storytelling offer a vast opportunity for all businesses. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be Superhero-level strong and ripped.

So the question is: how do we become superheroes within our companies or for our clients? How do we inspire our teams to create more robust, effective marketing? How do we improve the quality of what we are producing? (And how do you define “quality,” anyway?)