Despite the pessimistic conclusions of digital advertising market players

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He called a number of new projects to create domestic social networks an interesting trend for 2022. "While most of them are in the early stages of development, and some of them, which have announced themselves on the hype, may never be launched. But of course, advertisers and professional players should south korea cell phone number list closely monitor these processes and try different options. Due to the departure of foreign advertisers, the market has noticeably sagged at the moment. What the real figures will be - will become clear already at the beginning of 2023. In any case, business interest in promotion through social networks has not weakened at all, and domestic companies are very active here. We expect that this market decline will gradually be replenished. The market has not collapsed, as many predicted - this is already good. We survived, adapted, we will move on in new conditions, optimize somewhere, come up with something new," Denis Volkov commented.

the media company Maer has a different attitude. At the TASS conference "Advertising Market Trends" held at the end of 2022, the owner of the Maer media holding Konstantin Mayor said that 2022 was a step forward for the company. "We installed six media facades, connected several sites and thousands of taxis to digital. The visual reach has reached 120 million people per day. We are seeing a rebirth of the advertising market in the country. Some brands are being replaced by others," he said.

"The digital outdoor advertising market has shown steady growth this year. This is where advertisers have flocked after losing Western Internet platforms and rising television advertising costs. The industry's main achievement is preventing catastrophic consequences after the departure of foreign brands. At the beginning of the year, the volume of force majeure cancellations among Western companies (31% share) in the top 500 largest advertisers in Russia was about 46%. However, the share of non-American and non-European brands was almost 70%, and the volume of force majeure cancellations in it did not exceed 5%. Thus, the average market decline was 18-20%, although 60% was predicted at the beginning of the year," said Vladimir Penkin, PR director of the company.