Determine the implementation tools and make a concrete plan

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Once you have decided which MA tool to introduce, you will need to create a specific introduction plan . Talk to the vendor that provides the MA tool, confirm the time required for introduction, and find the optimal timing. The basis is to plan for rapid introduction so that you can get the benefits of the MA tool as soon as possible.

Sharing scenarios using MA tools
I will share with you what kind of scenarios we envision after introducing MA tools . By introducing MA tools, we will move away from traditional marketing that relies on business development directors email database personal experience and intuition. Taking more logical action by utilizing data is a scenario that can be considered after introducing MA tools.

Communicate such changes to employees in advance to avoid confusion on the ground. One method is to set KPIs and KGIs when constructing a scenario and visualize specific goals.

Implementing MA tools
Once you're ready, introduce the MA tool and start using it . If the implementation flow and process are clear, it won't take long to actually use the MA tool. Therefore, it's important to check how to use the MA tool early on and prepare so that you can immediately realize its benefits.

After introducing an MA tool, it is expected that you will have to go through a period of trial and error to try out its functions. Opinions from users are valuable data, so it is recommended that you accumulate this information in order to use it in creating manuals in the future.