Grigory Lyubachev, co-founder of the corporate messenger "Pachka"

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tanjimajuha20
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Grigory Lyubachev, co-founder of the corporate messenger "Pachka"

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"In 2023, corporate messengers will be used more often. At this time, developers will be improving products both in terms of functionality (focusing on the previously flagship MS Teams) and UX/UI (focusing on Telegram, which users are accustomed to). The main trend of the next year is the transition to mobility. Corporate messengers will stop being just messengers and will absorb more and more functions for work. The result of such development is a corporate super app ," predicts Denis Gasilin.

emphasized that there were afghanistan cell phone number list many changes in 2022. "For example, we had been making a messenger for internal use and as part of a large CRM system for nine years. And in March, we decided to make it public. The main driver was the finished product and the departure of foreign messengers from the market. And the barriers are a very strong habit of Western service and a skeptical attitude towards import substitution. This is the main source of objections that we work with both in advertising and in the product. The speed of the transition to Russian messengers depends on how long someone still has a subscription to foreign messengers, whether there is an opportunity to pay for them and how big the company is. In the spring and autumn-winter, there are noticeably more requests for the messenger. We have two main hypotheses why this happened: in the spring, there were regular messages about blocking Russian companies. Therefore, many began to study Russian services. In the fall-winter, many companies run out of subscriptions, they need to be renewed and a budget must be made. And it is difficult to renew something from Russia. Therefore, we returned more actively to the issue of searching for alternatives. In 2023, like many other foreign IT services, messengers will be at least as far removed from Russian business. It will be harder for Russian companies to use them, because many subscriptions will soon expire, and there is no convenient way to pay for foreign services yet."
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