On the one hand, servicing social media channels will potentially be cheaper than classic advertising in the corresponding networks and services. Plus, many tasks can be automated, especially when it comes to mailings and notifications ( trigger and transactional email mailings ), as well as targeted advertising and remarketing .
It won't be difficult to create a content plan and post at a set frequency to keep your audience interested.
You just need to stick to the "golden" rules, where the majority of the flow of posts should be informational and entertaining messages. Advertising posts should not exceed 5%. It is important to remember that the very existence of a brand/company page on a social network is already advertising.
On the other hand, if you don’t have the relevant knowledge, then either SMM marketing won’t work at all, or, worse, it will lead to negative consequences for the business:
Audience loyalty may deteriorate.
You will receive a large amount of negativity and will not be able to process it properly.
The budget for promotion, content writing and creation of design materials will be wasted.
What types of content can be in SMM marketing? Much depends on the chosen platform or platforms.
These could be:
Stories are interesting short videos or stories that describe vietnam phone number data the backstage of your business. For bloggers and other media personalities, stories will mostly concern personal life. Here you can show how you create a product, what interesting situations you encounter, what the experience of owning a product can be, etc.
Entertainment posts are posts and publications on abstract topics, but somehow related to your business. The main goal is to interest users. To do this, you need to give something useful, fun, entertaining (for example, logical tasks may be suitable), something funny or surprising (with a wow effect).
Engaging posts are posts that usually have interactive content. Quizzes, polls, games, contests, contests, and other posts that encourage the audience to respond. About gamification elements .
Informational materials are neutral posts that create the general information background of your feed. News, reports, infographics, analytics, etc.
Advertising/sales posts – here it is advisable to soften the direct advertising component. Instead of simple calls to purchase/order, you can publish reviews of products, notify about promotions and discounts, talk about the advantages of the product, etc.
But, as we said, the type of content depends largely on the platform. Therefore, instead of the above types of materials, videos, streams, a stream of posts with user experience (with examples of product use), podcasts, VR content, etc. can work.
The main task is to ensure that the content fits organically into the paradigm of the chosen platform.