If you have followed some of my posts, you will already know that the topic of e-commerce fascinates me and I have often addressed the subject from a technical point of view. Without moving away from this technical thread, today I would like to address those problems that in the course of my almost twenty-year career I have often found myself having to resolve on e-commerce from an SEO perspective .
Ecommerce SEO is more difficult
ecommerce site problems from an SEO perspective
Let's start by clarifying that doing SEO for e-commerce is definitely more difficult than for a showcase site. Not only for customers, but also and above all for web agencies. Why? Simply because this sector is:
The most complicated
The most competitive
The most time consuming
In the meantime, you begin to realize that there are hundreds, if not often thousands, of category and/or product pages, and the constant threat of having to deal with duplicate content as well as the enormous what you will get inside the engineer database difficulty of creating and developing the right SEO site architecture to please search engines.
After this introduction, let's see what, for me, are the most common SEO errors for an e-commerce site.
1. You are not using "www. redirect"
What's the problem in this case?
The non-www version of your website address should redirect to the www version or vice versa. For example, when you type this version of your websiteit should redirect to .
Priority level
HIGH. Search engines hate duplicate content, if you don't manage your site as recommended above you will end up with two (if not more) identical sites, but with different urls! Fatal error.
Why is it a serious SEO mistake?
Google and its friends don't know how to distinguish and prioritize between these two versions of your website. All search engines see is a whole cauldron of duplicate content. Two pages with the same content put your site in the SEO meat grinder. Google's crawlers want to recommend unique content, not duplicate copies.