How to calculate website conversion

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To obtain calculations, you need to measure the number of visitors for a certain period and the number of target actions you are interested in. The Google Analytics statistics collection service will help with this. The site conversion is calculated using the formula:

how to calculate website conversion

Note that statistics collection services may not take into account some conversions. For example, when a user goes to a website, views a product and immediately places an order by phone without making a purchase estonia email list in an online store. For more complete data collection, it is better to additionally use a call tracking system.

What conversion rate is considered normal
Don't listen to those who say that 1% is the norm. For some niches, 0.5% will be an excellent conversion rate, while for others, 5% is an extremely low parameter. Everything is very individual here.

If we talk about online stores, the most converting ones are those that sell unique goods or have a strong USP. The level of competition plays a big role in this matter: the higher it is, the lower the conversion rate for each individual site.