If your goal is to follow up with first-time buyers at the right time to encourage repeat purchases, a tool with a wide range of email delivery functions would be best. Can you customize and manage the items required in the cosmetics industry? In the cosmetics industry, it is necessary to manage information such as customers' skin type, skin problems, and allergies. Since cosmetics are products that come into direct contact with the skin, it is particularly important to keep track of allergies and usability.
Choose a CRM system that allows you to customize and china telegram database manage such "industry-specific items." Is there a good support system? The support system available after the tool is implemented varies depending on the CRM system provider, as follows: Phone and email support only Hold seminars for users on how to use the tools One-on-one support until operation is established They will create email delivery scenarios for you. Choose a tool that offers appropriate support to meet your company's needs, such as "minimal support is enough" or "I would like you to help me think of ways to increase sales of cosmetics.
" Is it intuitive to use? The tool will be used by a wide range of employees, including e-commerce site staff and cosmetics salespeople in brick-and-mortar stores. Therefore, it is important to choose a CRM system that is intuitive and easy to use for many people. In particular, if the system is used by brick-and-mortar store salespeople, if the input method is complicated, they will not be able to use it smoothly while serving customers, which may result in delayed responses to customers.
Benefits of linking your CRM system with external systems
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